I’m Andrés Pineda, operator, strategist, and incurable tinkerer. I work between AI, marketing, and analytics across Canada, the U.S., and Colombia.
Here I publish what I’m testing, the playbooks that survive contact with reality, and personal opinions when data and experience point to a stance.
Currently exploring
- LLM-SEO & retrieval-friendly content
- Causal thinking for media mix decisions
- Pragmatic automation for teams
- RAGs and other models to answer data questions